Vegan Mainstream Professional Bootcamps! For the V-Entrepreneur in You! (& 2014 Bootcamp Schedule)

In October of last year, I had the privilege of attending Vegan Mainstream's Professional Marketing Bootcamp. I was every excited for the opportunity, as I had followed Stephanie Redcross, the founder of Vegan Mainstream, for a while. Stephanie actually featured Lindsay & KMIV on VM back in 2011, which was a wonderful chance to build an even greater audience. Vegan Mainstream has been helping vegan entrepreneurs develop their brand, marketing strategies, design, PR, SEO, and more since 2009, launching compassionate businesses more into the mainstream. Last year, VM kicked off its inaugural bootcamp schedule, visiting Berkeley, CA, Washington D.C., Chicago, IL, New York City, NY, Los Angeles, CA, and Austin, TX, taking the United States by storm and inspiring many V-Entrepreneurs - whether health coaches, restauranteurs, food product creators, teachers, etc. - to move forward with creating or building their businesses in a super saavy, connective way.

To the event! October 12th, 2013, I made my way to Occidental College for the Los Angeles bootcamp. I was the first guest there, and the last one to leave. The bootcamp was a sell out, bringing people from all over to soak in the wonderful information, advice, and resources shared by Stephanie and her VM Bootcamp expert team. The day took us from the creative aspect of building a business to social media strategies to business tax laws, & exemptions, funding, press kits, patents, and so much more. The speaker slate was powerful, featuring:
  • lawyer Sandy Thompson, PhD, Esq.
  • marketing and business development specialist Paul Paez
  • PR powerhouse Annabel Adams (
  • VM founder, Stephanie Redcross
  • Happy Herbivore founder, Lindsay Nixon

In addition to the wonderful talks and Q&As, we dove into a delicious lunch, a mix & mingle & network session, and a fun Vegan Shark Tank! Some of my favorite takeaways:
  • "Our role is not to convert, rather to spread the word"
  • Key items for consideration in attracting the "Vegan Curious": demographics, competition -> Who/What else can solve that problem and/or provide service?, unique distinction -> Why does your product/service do it better? How?
  • "Understand your value, understand the person with whom you're connecting, add value to those relationships"
  • In crafting your pitch for public relations, figure out "Who Do You Want to Emulate?" Use someone/something that's been successful and develop it into your own
  • Look at your community. Who are your followers? Who are your advocates? Who are your Tribe Members? Where are they?
  • HELP your audience. Don't SELL to your audience.
  • Share your story & reference it often. People come to you (to buy, to join) because of YOU. 

Stephanie knows business; she knows people; she knows marketing, social media, effective & genuine interactions and networking; she knows how important building vegan into the mainstream is for our ultimate well-being in this world. With these Professional Marketing Bootcamps, she's providing an invaluable forum to learn, receiving inspiration, motivation, momentum, and connections that will help you and your growing business thrive in a world where "vegan" is still in the minority. It's a changing world though. And all of our vegan businesses and ideas have a place to settle in and revolutionize the world. Sure, this is very *big* talk, but, if there's so much potential out there in this awakening market, it's up to us to take the initiative to make sure we're not diving in without awareness and knowledge. Vegan Mainstream's Professional Marketing Bootcamps become the perfect vehicle to help you step and leap forward to the greater good of yourself and everyone else.

This year's bootcamps are kicking off Sunday, April 6th! Check out the schedule below and sign up if VM will be in a city near you:

I highly recommend getting yourself to one of 2014's VM Professional Marketing Bootcamps. You can jump on the website to vote for which cities they come to in 2015, in addition to reading up more about it.

Thank you Vegan Mainstream for bringing this amazingly wonderful compassionate awakened conscious lifestyle to the mainstream!

Do you have a vegan business? Are you a compassionate entrepreneur? Go to for more info and schedule your 30 minute introductory call.


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